A detailed team description, like everything we do.
The Graphics Team is a graphic design, print, advertising, web design and web editing/content maintenance team that helps promote the many programs and services of Westchester County. We provide design services that span the disciplines of graphic design, advertising, web publishing and professional art and creative direction for a variety of projects.
Scope of Responsibilities: This staff is directed by a team leader who provides overall creative and art direction and collaborates with executive staff and manages the supporting team staff. The “Graphics” Team supports ALL county departments and agencies on a project by project basis, including the Office of the County Executive, county airport, County Clerk, DA and Westchester Community College. The Team has been mandated to apprise the County Executive’s Office of Communications of each and every project initiated through one of two formal request systems: Publications Request and Web Requests. Projects are reviewed, coordinated and produced within the guidelines and objectives of the Office of Communications for message content. Budget, multi-department objectives, branding and overall efficiencies are managed via the formal requesting system, as well. Art standards are designed, approved and maintained by this team. In addition, Graphics is also a liaison to other departments, instructing designated staff and supporting the tenants of the County Executive’s print or electronic goals and mission regarding message and branding. In this way, print and web rules and objectives mean clean, clear communications from Westchester County Government and its agencies.
Because compliance is an important aspect of successful standards for graphic design communications, logo (branding usage) and best web practices (art, original design compliance and writing styles), staff is dedicated to assisting many peer groups throughout Westchester County. Two staff members are dedicated exclusively to posting web site information on a daily basis to keep the information vital and fresh. This work is performed and presented within the accepted design standards and web-writing guidelines established for westchestergov.com by the Graphics Team. Three staff members are dedicated exclusively to creating print and web pdf graphic design on a daily basis to promote the programs and services of the various county departments and agencies. This work includes forms and other intra-departmental graphics as well as items distributed to the public. This work is performed and presented in the form of brochures, newsletters, reports, posters, signage, palm cards, magazine and transit advertising, invitations, programs -- and is coordinated with web publications and or pdf so that information is accessible to the county resident - when they want it, where they need it.
On a project by project basis, the Graphics Team provides consulting to other intra- or extra-departmental staff on a limited basis. Projects may include interior and exterior signage, special exhibits or art direction for a new web site. Consulting may include exterior signage or interior design projects; overseeing display design or providing guidance on the design considerations of special event planning and promotion. Consulting may include working with outside contracted agencies to yield design solutions used for an association of counties or municipalities, agencies or entities. These types of special projects typically include the creative input from the team leader of Graphics, and the supporting production effort of the team staff. In the end, the creative is a collaborative effort and often video and other promotional imagery and concepts are spun off the creative concepts beginning with the Graphics Team.
The Graphics Team is always happy to see other departments’ work acknowledged professionally – and our work is to help present the work of other departments as professionally as possible.
Staffing: The team includes six staff members trained in graphic design, illustration and web editing and utilizes graphic design and web editing software. Staff skill set includes: creative and art direction and project management – all the way through hands-on production skills and tasks associated with processing county-wide departmental requests for the production of the entire spectrum of print media, review, processing and fulfillment of copy orders to our IT associates in the Data Center.
Professional staff eliminates the need to contract with advertising or graphic design professionals, web design firms, or private consultants.
- Redesign of Westchestergov.com under the art direction (graphic arts contribution) of team leader.
- Ten-year marketing effort to create and brand with the westchestergov.com logo spanning in-house creation and maintenance of the equivalent of a corporate identity program spanning usage solutions and guidelines across a broad spectrum of media and applications, county-wide.
- Streamlines and increases success of a unified, enterprise-wide approach to communicating to the public.
- Provision of professional level ad agency know-how, in-house – with efficiency and quick delivery.